Studio
We build and scale proprietary consumer ventures designed for margin, defensibility, and long-term investor value.
Studio
We build and scale proprietary consumer ventures designed for margin, defensibility, and long-term investor value.
Studio
We build and scale proprietary consumer ventures designed for margin, defensibility, and long-term investor value.
Studio Thesis
Built from the roots up
Our portfolio is shaped around wellness, functional food, natural living, and IP-backed brand systems.
A venture studio built for high-margin consumer product opportunities across the UK and Europe. Our approach combines proprietary formulation, brand architecture, operating structure, and capital positioning into one integrated studio engine.
We believe the strongest brands are built as assets, not campaigns. Each venture is developed with clear product logic, defensible positioning, operational structure, and a path toward pre-seed, SEIS/EIS, or strategic partnership readiness.
Our studio brings together formulation, sourcing, brand strategy, digital infrastructure, and commercial architecture to move ventures from concept to market-ready assets.
Our vision is to continue pushing boundaries, setting new standards in digital design and development.
We're not just creating designs – we're shaping digital experiences that drive business growth and user engagement.
Founder & Studio Lead
A studio engine for proprietary ventures
We combine product creation, legal and group architecture, brand systems, and funding readiness into a repeatable venture-building model.
Proprietary Formulation & R&D
Building market-ready products like MENDHIM™ and Funghe™
Cross-Border Group Architecture
Structuring UK operations and European IP vaults
Venture Scale & Capital Positioning
Preparing high-equity assets for pre-seed and SEIS/EIS raises
Studio Network
Operating Partners
Building product companies from first principles
A compact network of founders, operators, sourcing partners, formulation specialists, and creative systems working across the studio portfolio.
Join the investor circle
Studio Model
How the studio compounds value
From formulation to funding readiness
Our approach turns product insight into investable venture assets. We validate category opportunities, build product and brand foundations, structure ownership, and prepare each venture for capital conversations.
01/
Proprietary Formulation & R&D builds market-ready products with clear claims, sourcing logic, and repeat-use potential.
02/
Cross-border group architecture connects UK operations with European IP and supply structures designed for long-term defensibility.
03/
Venture scale and capital positioning prepares high-equity assets for pre-seed, syndicate, and SEIS/EIS funding routes.
Every venture begins with product-market logic and asset structure.
Every venture begins with category insight, margin logic, and a clear ownership structure. From there we build the product, brand, operating model, and investor narrative together.
Portfolio Signals
Venture Momentum
The portfolio is being shaped around category momentum, repeat purchase potential, and defensible product systems rather than one-off client awards.
Asset
Stage
FWA
2025
Site of the Day - velocitymotors.com
Red Dot Award
2025
Best of the Best - Brand Design
Webby Awards
2024
Best User Interface - EcoStyle Platform
European Design Awards
2024
Gold - Digital Brand Experience
Site of the Year - Nordic
2024
Site of the Year - Nordic Platform
MENDHIM™ — Proprietary Wellness Brand
Formulation, brand architecture, and pre-seed positioning for a men’s wellness system.
Category Fit
High-margin wellness opportunity
Capital Path
SEIS/EIS-ready narrative
Portfolio Value
Multiple product expansion routes
Portfolio at a Glance
Studio Thesis
Built from the roots up
Our portfolio is shaped around wellness, functional food, natural living, and IP-backed brand systems.
A venture studio built for high-margin consumer product opportunities across the UK and Europe. Our approach combines proprietary formulation, brand architecture, operating structure, and capital positioning into one integrated studio engine.
We believe the strongest brands are built as assets, not campaigns. Each venture is developed with clear product logic, defensible positioning, operational structure, and a path toward pre-seed, SEIS/EIS, or strategic partnership readiness.
Our studio brings together formulation, sourcing, brand strategy, digital infrastructure, and commercial architecture to move ventures from concept to market-ready assets.
Our vision is to continue pushing boundaries, setting new standards in digital design and development.
We're not just creating designs – we're shaping digital experiences that drive business growth and user engagement.
Founder & Studio Lead
A studio engine for proprietary ventures
We combine product creation, legal and group architecture, brand systems, and funding readiness into a repeatable venture-building model.
Proprietary Formulation & R&D
Building market-ready products like MENDHIM™ and Funghe™
Cross-Border Group Architecture
Structuring UK operations and European IP vaults
Venture Scale & Capital Positioning
Preparing high-equity assets for pre-seed and SEIS/EIS raises
Studio Network
Operating Partners
Building product companies from first principles
A compact network of founders, operators, sourcing partners, formulation specialists, and creative systems working across the studio portfolio.
Join the investor circle
Studio Model
How the studio compounds value
From formulation to funding readiness
Our approach turns product insight into investable venture assets. We validate category opportunities, build product and brand foundations, structure ownership, and prepare each venture for capital conversations.
01/
Proprietary Formulation & R&D builds market-ready products with clear claims, sourcing logic, and repeat-use potential.
02/
Cross-border group architecture connects UK operations with European IP and supply structures designed for long-term defensibility.
03/
Venture scale and capital positioning prepares high-equity assets for pre-seed, syndicate, and SEIS/EIS funding routes.
Every venture begins with product-market logic and asset structure.
Every venture begins with category insight, margin logic, and a clear ownership structure. From there we build the product, brand, operating model, and investor narrative together.
Portfolio Signals
Venture Momentum
The portfolio is being shaped around category momentum, repeat purchase potential, and defensible product systems rather than one-off client awards.
Asset
Stage
FWA
2025
Site of the Day - velocitymotors.com
Red Dot Award
2025
Best of the Best - Brand Design
Webby Awards
2024
Best User Interface - EcoStyle Platform
European Design Awards
2024
Gold - Digital Brand Experience
Site of the Year - Nordic
2024
Site of the Year - Nordic Platform
MENDHIM™ — Proprietary Wellness Brand
Formulation, brand architecture, and pre-seed positioning for a men’s wellness system.
Category Fit
High-margin wellness opportunity
Capital Path
SEIS/EIS-ready narrative
Portfolio Value
Multiple product expansion routes
Portfolio at a Glance
Studio Thesis
Built from the roots up
Our portfolio is shaped around wellness, functional food, natural living, and IP-backed brand systems.
A venture studio built for high-margin consumer product opportunities across the UK and Europe. Our approach combines proprietary formulation, brand architecture, operating structure, and capital positioning into one integrated studio engine.
We believe the strongest brands are built as assets, not campaigns. Each venture is developed with clear product logic, defensible positioning, operational structure, and a path toward pre-seed, SEIS/EIS, or strategic partnership readiness.
Our studio brings together formulation, sourcing, brand strategy, digital infrastructure, and commercial architecture to move ventures from concept to market-ready assets.
Our vision is to continue pushing boundaries, setting new standards in digital design and development.
We're not just creating designs – we're shaping digital experiences that drive business growth and user engagement.
Founder & Studio Lead
A studio engine for proprietary ventures
We combine product creation, legal and group architecture, brand systems, and funding readiness into a repeatable venture-building model.
Proprietary Formulation & R&D
Building market-ready products like MENDHIM™ and Funghe™
Cross-Border Group Architecture
Structuring UK operations and European IP vaults
Venture Scale & Capital Positioning
Preparing high-equity assets for pre-seed and SEIS/EIS raises
Studio Network
Operating Partners
Building product companies from first principles
A compact network of founders, operators, sourcing partners, formulation specialists, and creative systems working across the studio portfolio.
Join the investor circle
Studio Model
How the studio compounds value
From formulation to funding readiness
Our approach turns product insight into investable venture assets. We validate category opportunities, build product and brand foundations, structure ownership, and prepare each venture for capital conversations.
01/
Proprietary Formulation & R&D builds market-ready products with clear claims, sourcing logic, and repeat-use potential.
02/
Cross-border group architecture connects UK operations with European IP and supply structures designed for long-term defensibility.
03/
Venture scale and capital positioning prepares high-equity assets for pre-seed, syndicate, and SEIS/EIS funding routes.
Every venture begins with product-market logic and asset structure.
Every venture begins with category insight, margin logic, and a clear ownership structure. From there we build the product, brand, operating model, and investor narrative together.
Portfolio Signals
Venture Momentum
The portfolio is being shaped around category momentum, repeat purchase potential, and defensible product systems rather than one-off client awards.
Asset
Stage
FWA
2025
Site of the Day - velocitymotors.com
Red Dot Award
2025
Best of the Best - Brand Design
Webby Awards
2024
Best User Interface - EcoStyle Platform
European Design Awards
2024
Gold - Digital Brand Experience
Site of the Year - Nordic
2024
Site of the Year - Nordic Platform
MENDHIM™ — Proprietary Wellness Brand
Formulation, brand architecture, and pre-seed positioning for a men’s wellness system.
Category Fit
High-margin wellness opportunity
Capital Path
SEIS/EIS-ready narrative
Portfolio Value
Multiple product expansion routes
Portfolio at a Glance
Investor Relations & Studio Partnerships
— For syndicate, SEIS/EIS, or strategic studio partnership inquiries, contact the investor relations desk directly.
Investor Relations & Studio Partnerships
— For syndicate, SEIS/EIS, or strategic studio partnership inquiries, contact the investor relations desk directly.
APG BRAND VENTURE STUDIO
For syndicate, SEIS/EIS, and strategic funding inquiries, contact the studio directly.
Meet the partners who are part of our success story
APG BRAND VENTURE STUDIO
For syndicate, SEIS/EIS, and strategic funding inquiries, contact the studio directly.
Meet the partners who are part of our success story
APG BRAND VENTURE STUDIO
For syndicate, SEIS/EIS, and strategic funding inquiries, contact the studio directly.
Meet the partners who are part of our success story