MENDHIM® is a founder-led men’s health brand built around a daily supplement system designed to simplify and optimise modern male health. The system focuses on improving energy, focus, strength, recovery and long-term vitality through consistent daily use, combining high-quality ingredients with a structured, easy-to-follow routine. Built as a scalable direct-to-consumer model, MENDHIM® is designed for repeat use, strong margins and global expansion, with future integration into content, community and personalised health systems.

FUNGHE® is a functional mushroom brand built around a daily supplement system designed to support energy, focus, immunity and long-term health. The system combines high-quality mushroom extracts with a simple, consistent routine, making it easy to integrate functional ingredients into everyday life. Built as a scalable direct-to-consumer model, FUNGHE® is designed for repeat use, strong margins and global expansion, with a focus on education, content and long-term wellness.

ROOTS by Roots Remedys® is a wellness platform built around natural ingredients, whole foods and daily rituals. Inspired by the Roots Remedys philosophy, the brand brings together supplements, hydration, oils and functional nutrition into one connected system designed for long-term health. ROOTS focuses on simplicity, quality and routine, creating a scalable foundation for natural living and performance.

SUCKF® (Seeking Universal Cultural Kinetic Form) is a fashion brand built around culture, movement and identity. The brand explores the intersection of fashion, art and human expression, creating products and content that reflect cultural energy rather than trends. Designed as a scalable direct-to-consumer brand, SUCKF® focuses on storytelling, strong visual identity and community-driven growth.

FURMENT™ is a fermentation-focused brand built around gut health, natural processes and functional nutrition. The brand explores traditional fermentation methods combined with modern wellness, creating products designed to support digestion, microbiome health and overall wellbeing. FURMENT™ focuses on simplicity, quality and consistency, building a scalable platform for natural gut health and functional living.

Creative Brand Architecture Director building brands, ventures, and systems across culture, wellness, and media. With over two decades of international experience—including 20 years rooted in France—my work bridges creative direction, brand architecture, and multi-disciplinary experience design. My background spans high-end culinary arts, luxury environments, and restaurant development, alongside culinary media and food photography. I approach creative direction in the exact same way a master chef approaches building a spectacular dish: dozens of raw elements, intricate textures, precise timing, and uncompromising discipline must come together seamlessly so that the final outcome is nothing short of perfection. Whether orchestrating physical experience spaces, direct-to-consumer wellness platforms, or high-end visual campaigns shot under the light of Provence, I apply this rigorous architecture to turn raw concepts into scalable, iconic brand ecosystems.

APG PROVENCE CREATIVE STUDIO is a Provence-based visual media studio designed to produce high-end brand content, wellness videos, and cinematic visual assets. Built around natural environments, Mediterranean lighting, and structured production routines, the studio creates a complete creative system for media asset production and visual brand transformation.

TELO8® is an uncompromising geroscience brand built on the Longevity Bridge Theory: providing human biology with optimal cellular defense today so individuals reach upcoming biotechnology and epigenetic breakthroughs in peak biological condition.